Habitat for Humanity and jcpenney invite shoppers to donate at checkout throughout month of May
jcp cares supporters will be able to round up purchases at jcp.com
Oskaloosa, Iowa (May 7, 2013) – Habitat for Humanity is partnering with jcpenney in the retailer’s charitable giving program, jcp cares. jcpenney customers can round up their purchases in May to the nearest whole dollar and donate the difference to support Habitat’s affordable housing work in partnership with low-income families around the world. In Oskaloosa, one store will participate.
World-renowned architect and designer Michael Graves will be joining jcpenney in its support of Habitat for Humanity. Graves, a long-standing advocate for the disabled, and his architecture practice, Michael Graves & Associates, have designed a Habitat for Humanity house that focuses on accessibility and universal design. Habitat for Humanity may use the new design to build homes in partnership with low-income families who require an accessible house.
“As one of nearly 2,000 Habitat affiliates working to create affordable housing worldwide, we are so pleased to support this fundraising campaign in partnership with jcpenney,” said Valinn McReynolds, Executive Director, Mahaska County Habitat for Humanity. “jcpenney associates welcomed us [and partner family name] into their store to learn more about Habitat’s work in our community and around the world. We are grateful for their support and we look forward to a wonderful campaign.”
Through volunteer labor and donations of money and materials, Habitat builds and renovates simple, decent houses with the help of homeowner families. Habitat houses are sold to partner families at no profit, financed with affordable mortgages. Locally, Mahaska County has built homes with 14 families since 1994.
“We’re thrilled to support Habitat for Humanity in May, and we’re equally delighted that Michael Graves is lending his support to this great cause,” said Miki Woodard, president of jcp cares and vice president of philanthropy at jcpenney. “Today, 1.6 billion people live in substandard housing*. By rounding up their purchases, jcpenney shoppers will have a personal hand in helping Habitat create affordable housing in partnership with low-income families.”
To support the jcpenney partnership with Habitat, jcpenney customers can round-up their purchases both in-store and online at jcp.com. Additionally, customers can make donations to Habitat for Humanity at jcp.com/jcpcares and support the organization through the Facebook social game, WeTopia.