NoCoast® Beer Co. Launches Brand and Declares Middlefesto™
NoCoast Beer Co. Logo (PRNewsFoto/NoCoast Beer Co.)
Bold new brewery in Midwest opening August 2016
OSKALOOSA, Iowa, Aug. 18, 2016 — NoCoast Beer Co. announced its name, logo, and fearless brand identity by unveiling a new website www.nocoastbeer.co and delivering a spirited Middlefesto.
NoCoast Beer Co. will celebrate its launch with a series of exciting events. The first is a media only event held at the NoCoast Brewhouse on Wednesday, August 24th. On August 26th, NoCoast will unveil its initial product lineup featuring an offbeat and attention-grabbing collection of cans that offer a kaleidoscope of visuals. This public event will be held at The Oskaloosa Square. The brand will then host a meet and greet event on September 1st at the Iowa Taproom in Des Moines. Additional NoCoast sponsored events will be announced on the website and social media. Visit www.nocoastbeer.co and follow NoCoast to stay updated.
Rooted in Midwestern pride, the NoCoast brand playfully rejects the pretension of the coasts and celebrates the fuss-free simplicity and down-to-earth attitude of flyover country.
The NoCoast mark is iconic, the flag of a nation of individuals that respect hard work and good beer. PLAINS SIMPLE®.
NoCoast products will be distributed by Mahaska throughout Iowa, Kansas, and Nebraska including select markets: Dallas (TX), Des Moines (IA), Iowa City (IA), Lincoln (NE), Omaha (NE), Kansas City (MO), Wichita (KS).
About NoCoast Beer Co.
The NoCoast microbrewery houses brewing and mobile canning. The quirky yet cerebral anchor of the NoCoast Brew Crew is Head Brewer, Chuck “Heisenberg” Crabtree. Equipped with a BS in Biology, Chuck has held senior research positions for Texas Tech University and Iowa BioDevelopment.
Flanking Crabtree on the Brew Crew are: John “Butters” McMains and Robert “Father Bert” Marks. McMains is an Oskaloosa native who received his culinary degree from a Des Moines college. Having developed a taste for craft beer while traveling to music festivals, he started using beer to craft many of his dishes. Marks, with his long hair/beard, round glasses, and uniform of denim, looks like a 1970s musician and has a BS in Engineering and BA in Brewing Practices.
NoCoast is a voyage brought to you by The Tapitalist™.
