Iowa’s Steady Growth and Oskaloosa’s Rising Appeal

A U-Haul truck. (photo provided by U-Haul)

Iowa is quietly climbing the ranks as a place people want to call home. According to U-Haul’s 2024 Growth Index, the state moved up to 23rd in the nation for growth, with more people moving into Iowa than leaving over the past three years. This trend highlights the state’s growing reputation for offering safe, affordable communities and solid opportunities for families and professionals.
What Makes Iowa Stand Out?

Iowa’s appeal lies in its balance of affordability, opportunity, and quality of life. Cities like Des Moines and Iowa City are leading the charge. Des Moines continues to thrive as a hub for jobs, cultural activities, and entertainment. Meanwhile, Iowa City benefits from the University of Iowa, which draws students, medical professionals, and families who often decide to stay long after graduation.

It’s not just the big cities driving growth, though. Communities like Cedar Rapids, Spirit Lake, and Oskaloosa are also gaining recognition as great places to live and work.
Oskaloosa: A Small Town with Big Potential

Oskaloosa is a prime example of the charm and opportunity small-town Iowa has to offer. With affordable housing, good schools, and a strong sense of community, Oskaloosa attracts families, retirees, and professionals.

Recent efforts to revitalize Oskaloosa’s downtown and improve infrastructure have increased appeal. Community events, local businesses, and recreational options give the town a vibrant feel without losing its small-town warmth.

Why Are People Choosing Iowa and Oskaloosa?

Affordable Living: Compared to other parts of the country, Iowa offers a much lower cost of living, making it easier to own a home or start a business.
Job Opportunities: The state continues to attract employers, and Oskaloosa is no exception, offering opportunities in education, healthcare, and small business.
Safe Communities: Residents often praise the safety and sense of belonging here.
Access to Education: From strong local schools to top-notch universities, Iowa places a high value on education.
Welcoming Atmosphere: Towns like Oskaloosa pride themselves on a sense of community that’s hard to find elsewhere.
Quality Health Care: Mahaska Health has continued to grow, providing more services, and attracting individuals to the quality of care.

Whether it’s a young family searching for room to grow or retirees looking for a peaceful place to settle, Iowa—and towns like Oskaloosa—offer the perfect mix of opportunity, affordability, and community spirit.